Master Sponsored Advertising and Paid Marketing Strategy
DYEN is offering scholarships to learn how to plan, execute, and optimize paid advertising campaigns across all major platforms. Our program takes you from digital marketing fundamentals through to running real campaigns on Meta, TikTok, Twitter, and Google.
Program At a Glance
Duration
4 months (16 weeks)
Format
Physical, on-site in Warri
Tuition
Free (Scholarship)
Certificate
Yes, upon meeting criteria
Internship
2 months minimum post-training
Class Schedule
Twice weekly
About Sponsored Advertising and Strategy
DYEN's Sponsored Advertising and Strategy program is a free, scholarship-based specialization within digital marketing, delivered on-site in Warri, Delta State. This program is laser-focused on paid advertising -- teaching students to plan, create, execute, and optimize ad campaigns across Meta (Facebook and Instagram), Google, TikTok, and Twitter (X). If you want to specialize in the high-demand skill of running Facebook ads in Warri and beyond, this is the program for you.
The curriculum builds from digital marketing fundamentals through to platform-specific advertising mastery. Students learn marketing funnels, buyer persona development, audience temperature strategies, and audience research before diving into hands-on campaign creation across all major ad platforms. Each platform module covers campaign setup, targeting, budgeting, bidding strategies, creative best practices, and performance optimization.
Sponsored advertising specialists are among the most in-demand and highest-paid professionals in digital marketing. Businesses across Nigeria need people who can run profitable ad campaigns, and this free marketing course in Delta State gives graduates the practical skills to fill that need. Whether working as a freelancer running ads for small businesses or as a paid ads specialist at a marketing agency, graduates are positioned for immediate earning potential.
Program Curriculum
The DYEN Sponsored Advertising & Strategy program is a Digital Marketing Specialization aimed at equipping young Nigerians with paid advertising and strategic marketing skills that will enable them to earn a legitimate income and attain financial independence.
Introduction to Digital Marketing
What digital marketing is, overview of the digital marketing landscape, how sponsored advertising fits into the broader marketing ecosystem
Marketing Channels
Overview of digital marketing channels including social media, search engines, email, display advertising, and how to choose the right channels for campaigns
Marketing Funnels
Understanding the marketing funnel (awareness, consideration, conversion, retention), how sponsored ads drive users through each stage
Buyer Persona
Developing detailed buyer personas, understanding customer demographics, psychographics, pain points, motivations, and purchasing behavior
Audience Temperatures
Cold, warm, and hot audiences, understanding audience readiness, and how to tailor ad messaging and targeting for each audience temperature
Audience Research
Audience research methods and tools, analyzing audience data, identifying target segments, and using research insights to inform ad strategy
Meta Ads (Facebook & Instagram)
Meta Business Suite, Ads Manager, campaign objectives, audience creation (custom, lookalike, interest-based), ad formats, budgeting, bidding strategies, campaign setup, optimization, and reporting
TikTok Ads
TikTok Ads Manager, campaign setup, ad formats (In-Feed, TopView, Branded Effects), audience targeting, creative best practices for TikTok, budgeting, and performance optimization
Twitter (X) Ads
Twitter Ads platform, campaign objectives, audience targeting, promoted tweets and trends, ad formats, bidding and budgeting, and campaign analytics
Google Ads
Google Search Ads, Display Ads, YouTube Ads, keyword research, bidding strategies, ad extensions, Quality Score, campaign setup, optimization, and conversion tracking
Who Is This Program For?
- Aspiring paid advertising specialists in Warri looking for hands-on training with real campaigns
- Digital marketers in Delta State who want to specialize in sponsored ads and campaign strategy
- Small business owners who want to learn to run their own Facebook and Google ad campaigns
- Young Nigerians looking for a high-income digital marketing skill through a free scholarship
- Freelancers seeking to add paid advertising services to their offerings
- Anyone in Effurun or surrounding communities interested in a career in performance marketing
Career Outcomes
Paid advertising specialists are among the highest-paid professionals in digital marketing because they directly impact revenue. Graduates can work with businesses across Warri, Lagos, and the rest of Nigeria, or take on international clients remotely. The ability to run profitable campaigns on Meta, Google, and TikTok is a skill that commands premium rates whether freelancing or employed. Many graduates start earning by managing ads for local businesses within weeks of completing the program.
How to Apply
Fill Out the Online Application Form
Visit the DYEN website and complete the application form for your chosen program. Provide accurate personal and contact information.
Complete the Introductory Resource
After submitting your application, you will receive an introductory resource to review. Complete it to demonstrate your interest and readiness for the program.
Attend an In-Person Interview in Warri
Shortlisted applicants will be invited for an in-person interview at the DYEN campus in Warri, Delta State. This helps us get to know you and assess your commitment.
Get Accepted and Begin Training
Successful candidates will receive an acceptance notification and can begin their training at the next available cohort start date.
