Program At a Glance
Duration
4 months (16 weeks)
Format
Physical, on-site in Warri
Tuition
Free (Scholarship)
Certificate
Yes, upon meeting criteria
Internship
2 months minimum post-training
Class Schedule
Twice weekly
About Social Media Management and Content Creation
DYEN's Social Media Management and Content Creation program is a free, scholarship-based specialization within digital marketing, offered on-site in Warri, Delta State. This program teaches students the complete skill set needed to manage social media accounts professionally -- from audience research and brand strategy to graphic design with Canva, video editing with CapCut, and running paid ads on Meta and TikTok.
The curriculum is structured to build both creative and business skills. Students learn storytelling for social media, visual design principles, video production techniques, and platform-specific content strategies for Facebook, Instagram, TikTok, LinkedIn, and YouTube. The program also covers YouTube monetization, paid advertising, and how to build a freelance social media management business from scratch.
This content creation course in Delta State addresses the growing demand for social media professionals across Nigeria. Businesses, churches, organizations, and personal brands all need skilled content creators and social media managers. Graduates leave with hands-on experience managing real accounts, a portfolio of created content, and the knowledge to start earning through freelancing, agency work, or YouTube monetization.
Program Curriculum
The DYEN Social Media Management & Content Creation program is a Digital Marketing Specialization aimed at equipping young Nigerians with social media management and content creation skills that will enable them to earn a legitimate income and attain financial independence.
Introduction to Social Media Management
What social media management is, roles and responsibilities of a social media manager, the importance of content creation in building a brand
Social Platform Overview & Strategy
Overview of major social media platforms, profile setup and optimization, brand voice and tone, content strategy, content calendars
Audience Research & Buyer Personas
Audience research and segmentation, developing buyer personas, applying audience insights to brand strategy
Content Creation - Graphics
Principles of visual design (layout, colour theory, typography), Canva fundamentals, advanced features (brand kits, animations, video editing basics), designing templates
Content Creation - Video & Storytelling
Storytelling for social media, basic video equipment, scripting and planning vlogs and talking-head content, filming techniques, camera angles and shot sizes
Video Editing
CapCut fundamentals, cuts, transitions, music and text overlays, pacing and rhythm, B-roll usage, exporting for different platforms
Monetization & YouTube
YouTube Partner Program requirements, AdSense setup, revenue streams (ads, memberships, Super Chat), creating monetizable content
Paid Advertising
Facebook and Instagram Ads (Meta Ads Manager), campaign objectives, audience targeting, TikTok Ads platform and campaigns
Building Your Social Media Business
Freelance vs agency, defining your niche, structuring services and pricing, portfolio and case studies, client acquisition and onboarding
Who Is This Program For?
- Aspiring social media managers in Warri looking for practical, hands-on training
- Content creators in Delta State who want to professionalize their skills
- Young Nigerians interested in building a career managing brands on social media
- Small business owners who want to manage their own social media presence effectively
- Aspiring YouTubers and content creators who want to learn monetization strategies
- Anyone in Effurun or surrounding areas seeking a free high-income skills scholarship in digital marketing
Career Outcomes
Social media management is one of the fastest-growing careers in Nigeria. Graduates can manage social media for businesses, run their own content creation agencies, or build personal brands on YouTube and other platforms. The combination of graphic design, video editing, paid advertising, and business skills makes graduates versatile professionals who can serve clients across industries. Many graduates begin earning through freelancing even before completing the program.
How to Apply
Fill Out the Online Application Form
Visit the DYEN website and complete the application form for your chosen program. Provide accurate personal and contact information.
Complete the Introductory Resource
After submitting your application, you will receive an introductory resource to review. Complete it to demonstrate your interest and readiness for the program.
Attend an In-Person Interview in Warri
Shortlisted applicants will be invited for an in-person interview at the DYEN campus in Warri, Delta State. This helps us get to know you and assess your commitment.
Get Accepted and Begin Training
Successful candidates will receive an acceptance notification and can begin their training at the next available cohort start date.
